Magatte Wade was born in Senegal, educated in Germany and France, and launched her entrepreneurial career in the San Francisco Bay Area, where she co-founded Adina World Beverages after working closely with Silicon Valley start-ups. She is a TED Global Africa Fellow and started Tiossan, a contemporary lifestyle products brand that integrates the three cultures that formed her, Dakar, Paris, and San Francisco. She is fluent in, and conducts business in, Wolof, the predominant indigenous language of Senegal, French, and English.